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Tech Tuesday: Nine new-age tools that offer cutting-edge marketing solutions for your business

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Tech Tuesday: Nine new-age tools that offer cutting-edge marketing solutions for your business

Dynamic Business’s Tech Tuesdays column is dedicated to the businesses and products that are making great contributions to the tech industry, pushing the boundaries of technology, and redefining the future.

Businesses are continually on the lookout for new marketing-related tools and strategies that will provide them with a competitive advantage. There are plenty of fantastic tools available that are built specifically to streamline sales activities and make it easier for businesses to manage the sales process. 

And, regardless of what you’re selling, the ability of a business to prosper or fail is determined by the selling process. Creating a simpler but effective behind-the-scenes sales process today requires the use of digital tools. This week’s edition offers a list of new-age sales/marketing solutions your business can utilise for better reach and profitability.

Podium Campaigns

When devising marketing strategies, businesses focus almost entirely on the message, not the delivery. For digital-first consumers who live, work and communicate on their smartphones, the most effective marketing platform today is not email or billboard; it’s SMS marketing. 

Podium Campaigns, used by over 100,000 local businesses in almost every conceivable industry, allow Australian businesses to build impactful campaigns, schedule promotions, send marketing messages and engage in conversations with customers – all through the power of text. It also allows businesses to track open rates, click-throughs, unsubscribes, transactions and more, so each new campaign becomes more impactful than the last. 

According to Podium data, SMS has a 98 per cent open rate, while 75 per cent of consumers would like to have offers sent to them via text. Podium Campaigns is part of a broader, SMS-based marketing platform that allows businesses to incentivise reviews, accept payments and communicate with their customers on every platform through one centralised inbox and one convenient, customer-friendly strategy. 

More here.

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Seismic Enablement Cloud

Today’s digital-first, hybrid work environment turned the traditional Business-to-Business sales cycle upside down. Gone are the days of steak dinners and coffee dates with clients to close a deal – salespeople and marketers need modern, AI-powered tech to engage buyers, build trust, and drive revenue. Seismic Enablement Cloud provides one seamless, centralised workflow for customer-facing teams to be successful.

Seismic Enablement Cloud is used by enterprises right through to startups. The platform saves time and makes sellers’ lives easier by giving them access to all the resources they need in one place, equipping them with the right content, tools, and insights to engage customers and drive growth effectively. In doing so, it supports ongoing transformation initiatives and allows organisations to give employees a means of acquiring and refining digital skills as they jointly navigate turbulent economic conditions.

More here.

LUMOS Grid

LUMOS Grid – LUMOS’s first ad network was launched in late 2021. It became the world’s first martech platform offering brands the ability to promote themselves via the fast-growing gig delivery riders network that travels across the city. LUMOS Grid has reached over 10 million impressions, more than 2 million unique reach and over 80% uplift in store visits and web conversations. 

LUMOS recently launched LUMOS Labs, a customer intelligence engine and LUMOS Core, an Ad management platform designed to empower brands to self-manage ads and track and access their customer insights and marketing ROI.

Founded in 2020, LUMOS leverages IoT, the booming gig economy industry and advanced data analytics through its IoT-enabled digital smart bags to create a new immersive marketing environment where businesses and smart brands can identify and reach their customers in the right place at the right time. 

More here.

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Progress Sitefinity DX platform

Launched last March, Progress’ latest release of the Progress® Sitefinity® DX platform is changing the way organisations develop, deploy and manage digital experiences. 

Based on a composable experience approach, Sitefinity DX enables marketers to develop and deploy digital experiences across platforms and devices using the latest .NET 6 technology and enables them to build tailored solutions through a highly scalable, low complexity and value-driven approach. 

This helps strengthen personalisation and brand consistency with new digital asset management, including advanced search and audience analysis, segmentation and targeting tools.

Sitefinity DX is used in healthcare, real estate, retail, insurance, and financial services.

More here.

GoDaddy Websites + Marketing

There are over 22 million active internet users in Australia, many of whom use online channels to regularly interact with their favourite brands and businesses. For these tech-savvy Aussies, online shopping is essential.

To help small businesses, hundreds of thousands of whom are still contending with the impact of the pandemic, GoDaddy Websites + Marketing pairs an easy-to-use website builder with a suite of marketing tools designed to help Australian SMBs with little-to-no marketing understanding reach new customers and fuel business growth. 

Websites + Marketing’s ‘Insight’ function delivers recommendations powered by anonymised data from millions of websites, providing small businesses with an action plan powered by data science to find new customers and engage more deeply with existing ones with minimal effort. The average small business using the platform saw their revenue increase by 18 per cent, new customers increase by 23 per cent and a doubling of their website traffic.

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More here.

Oracle NetSuite CRM

NetSuite’s cloud-based Customer Relationship Management (CRM) provides a seamless view of prospects, customers, partners and vendors to ensure marketing and support teams have the real-time data they need to deliver exceptional customer experiences and drive sales.

But importantly, NetSuite’s CRM integrates natively with the rest of its business management platform. Combining CRM with finance (ERP) and supply chain management tools gives end-to-end visibility and a true 360-degree view of the customer – as opposed to disparate, siloed systems that keep important data separate from each other.

Accessing a customer record across all channels and touchpoints in real-time allows businesses to deliver personalised and consistent service, understand customers’ true lifetime value, and make the right decisions for the business at the right time.

More here.

ActiveCampaign Custom Objects

ActiveCampaign’s no-code custom objects allow businesses of all sizes and industries to take action on their data, better understand their audiences and grow their businesses.  With ActiveCampaign, customers can build their own custom objects directly within the app without coding.

This new functionality allows users to extend contacts and accounts and deal with their own data without needing to go through the API or pull in developer expertise. Custom objects help businesses build powerful workflows that create dynamic, automated experiences based on any set of the unique data they use to run their business. 

Now, customers can more easily model data to their unique business needs and take action on it through automation, email personalisation, lead generation forms, reporting and more. With ActiveCampaign, businesses can connect to powerful app integrations that leverage custom objects like Salesforce, Zendesk Support, Calendly, DocuSign or Eventbrite—or they can build custom objects to support their own use case.

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Here’s more.

monday Sales CRM

monday sales CRM is the ultimate all-in-one sales productivity solution for busy teams, empowering sales departments to manage every aspect of their sales cycle and customer data in one centralised place. Unlike rigid CRM systems that take months to implement, the monday sales CRM is flexible, fully customisable and takes just a few minutes to get up and running with no coding or CRM experience necessary. Key features include two-way email integration with Gmail and Outlook, quote and invoice creation, merging duplicate data, customisable templates, tracking and automation for email, integrations with hundreds of critical apps, and powerful automation. 

monday sales CRM breaks sales teams out of their silos and promotes cross-functional collaboration within any organisation, promoting greater transparency and knowledge sharing. 

The monday.com sales CRM is available for everyone from individual users to Enterprise teams via https://monday.com/crm.

Cheetah Digital 

Cheetah Digital unlocks a new era of relationship marketing beyond the cookie by empowering marketers to create interactive campaigns that engage customers and collect first- and zero-party data. By offering a value exchange, brands can acquire the permissions needed to execute compliant and personalised cross-channel marketing campaigns to foster stronger, more meaningful relationships with customers at scale. 

The Cheetah Digital Customer Engagement Suite sets marketers up for success when building these lasting relationships —from a set of unified, user-friendly, data-driven solutions underpinned by an engagement data platform ready to scale to meet consumers’ changing demands. By consolidating all communications onto one platform, companies save time by reusing content, audiences and business rules while providing customers with a unified story that creates a consistent brand experience, regardless of channel.

More here.

Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram.

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At collapsed Baltimore bridge, focus shifts to the weighty job of removing the massive structure

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At collapsed Baltimore bridge, focus shifts to the weighty job of removing the massive structure

BALTIMORE (AP) — Teams of engineers worked Saturday on the intricate process of cutting and lifting the first section of twisted steel from the collapsed Francis Scott Key Bridge, which crumpled into the Patapsco River this week after a massive cargo ship crashed into one of its supports.

Sparks could be seen flying from a section of bent and crumpled steel in the afternoon, and video released by officials in the evening showed demolition crews using a cutting torch to slice through the thick beams. The joint incident command said in a statement that the work was being done on the top of the north side of the collapsed structure.

Crews were carefully measuring and cutting the steel from the broken bridge before attaching straps so it can be lifted onto a barge and floated away, Coast Guard Rear Adm. Shannon Gilreath said.

Seven floating cranes — including a massive one capable of lifting 1,000 tons — 10 tugboats, nine barges, eight salvage vessels and five Coast Guard boats were on site in the water southeast of Baltimore.

Each movement affects what happens next and ultimately how long it will take to remove all the debris and reopen the ship channel and the blocked Port of Baltimore, Maryland Gov. Wes Moore said.

“I cannot stress enough how important today and the first movement of this bridge and of the wreckage is. This is going to be a remarkably complicated process,” Moore said.

Undeterred by the chilly morning weather, longtime Baltimore resident Randy Lichtenberg and others took cellphone photos or just quietly looked at the broken pieces of the bridge, which including its steel trusses weigh as much as 4,000 tons.

“I wouldn’t want to be in that water. It’s got to be cold. It’s a tough job,” Lichtenberg said from a spot on the river called Sparrows Point.

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The shock of waking up Tuesday morning to video of what he called an iconic part of the Baltimore skyline falling into the water has given way to sadness.

“It never hits you that quickly. It’s just unbelievable,” Lichtenberg said.

WHAT HAPPENS NEXT

One of the first goals for crews on the water is to get a smaller auxiliary ship channel open so tugboats and other small barges can move freely. Crews also want to stabilize the site so divers can resume searching for four missing workers who are presumed dead.

Two other workers were rescued from the water in the hours following the bridge collapse, and the bodies of two more were recovered from a pickup truck that fell and was submerged in the river. They had been filling potholes on the bridge and while police were able to stop vehicle traffic after the ship called in a mayday, they could not get to the construction workers, who were from Mexico, Guatemala, Honduras and El Salvador.

The crew of the cargo ship Dali, which is managed by Synergy Marine Group, remained on board with the debris from the bridge around it, and were safe and were being interviewed. They are keeping the ship running as they will be needed to get it out of the channel once more debris has been removed.

The vessel is owned by Grace Ocean Private Ltd. and was chartered by Danish shipping giant Maersk.

The collision and collapse appeared to be an accident that came after the ship lost power. Federal and state investigators are still trying to determine why.

Assuaging concern about possible pollution from the crash, Adam Ortiz, the Environmental Protection Agency’s mid-Atlantic Regional Administrator, said there was no indication in the water of active releases from the ship or materials hazardous to human health.

REBUILDING

Officials are also trying to figure out how to handle the economic impact of a closed port and the severing of a major highway link. The bridge was completed in 1977 and carried Interstate 695 around southeast Baltimore.

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Maryland transportation officials are planning to rebuild the bridge, promising to consider innovative designs or building materials to hopefully shorten a project that could take years.

President Joe Biden’s administration has approved $60 million in immediate aid and promised the federal government will pay the full cost to rebuild.

Ship traffic at the Port of Baltimore remains suspended, but the Maryland Port Administration said trucks were still being processed at marine terminals.

The loss of a road that carried 30,000 vehicles a day and the port disruption will affect not only thousands of dockworkers and commuters, but also U.S. consumers, who are likely to feel the impact of shipping delays. The port handles more cars and more farm equipment than any other U.S. facility.

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Collins reported from Columbia, South Carolina. Associated Press writers Sarah Brumfield in Washington, D.C.; Kristin M. Hall in Nashville, Tennessee; Adrian Sainz in Memphis, Tennessee; and Lisa Baumann in Bellingham, Washington, contributed.

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The Texas attorney general is investigating a key Boeing supplier and asking about diversity

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The Texas attorney general is investigating a key Boeing supplier and asking about diversity

DALLAS (AP) — The Texas attorney general has opened an investigation into a key Boeing supplier that is already facing scrutiny from federal regulators over quality of parts that it provides to the aircraft maker.

The office of Texas Attorney General Ken Paxton said it began looking into Spirit AeroSystems because of “apparent manufacturing defects” in parts that “have led to numerous concerning or dangerous incidents.”

In a statement Friday, a Spirit spokesman said, “While we do not comment on investigations, Spirit is wholly focused on providing the highest quality products to all our customers, to include the Boeing Company.”

Paxton asked the Wichita, Kansas-based supplier to turn over documents produced since the start of 2022 about communication with investors and Boeing about flaws in parts and corrective steps the company took.

The request goes into detail in seeking internal discussions around Spirit’s efforts to create a diverse workforce “and whether those commitments are unlawful or are compromising the company’s manufacturing processes.” Paxton asked for a breakdown of Spirit’s workforce by race, sexual orientation and other factors, and whether the makeup has changed over time.

Since a Spirit-made door-plug panel blew off an Alaska Airlines Boeing 737 Max in January, some conservatives have tried to link aviation safety to diversity at manufacturers.

Paxton is a conservative Republican who this week agreed to pay $271,000 in restitution to victims and take 15 hours of training in legal ethics to settle felony charges of securities fraud. Paxton did not admit wrongdoing in the 9-year-old case.

The Federal Aviation Administration launched an investigation into Boeing Spirit after the Alaska Airlines incident. An FAA audit of manufacturing procedures in Spirit’s factory gave the company failing grades in seven of 13 areas.

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Boeing is in talks to buy back Spirit, which it spun off nearly 20 years ago, as part of a plan to tighten oversight of manufacturing in its supply chain.

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Boeing plane found to have missing panel after flight from California to southern Oregon

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Boeing plane found to have missing panel after flight from California to southern Oregon

By CLAIRE RUSH and LISA BAUMANN

 

PORTLAND, Ore. (AP) — A post-flight inspection revealed a missing panel on an older Boeing 737-800 that had just arrived at its destination in southern Oregon on Friday after flying from San Francisco, officials said, the latest in a series of recent incidents involving aircraft manufactured by the company.

United Flight 433 left San Francisco at 10:20 a.m. and landed at Rogue Valley International-Medford Airport in Medford shortly before noon, according to FlightAware. The airport’s director, Amber Judd, said the plane landed safely without incident and the external panel was discovered missing during a post-flight inspection. No injuries were reported.

The airport paused operations to check the runway and airfield for debris, Judd said, and none was found.

Judd said she believed the United ground crew or pilots doing a routine inspection before the next flight were the ones who noticed the missing panel.

A United Airlines spokesperson said via email that the flight was carrying 139 passengers and six crew members, and no emergency was declared because there was no indication of the damage during the flight.

 

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The Asante Rogue Regional Medical Center is pictured in Medford, Ore., on Jan. 4, 2024. The first lawsuit filed Monday, Feb. 26, 2024, brought amid reports that a nurse at the southern Oregon hospital replaced intravenous fentanyl drips with tap water seeks up to $11.5 million on behalf of the estate of a 65-year-old man who died. (Janet Eastman/The Oregonian/The Oregonian via AP)

 

“After the aircraft was parked at the gate, it was discovered to be missing an external panel,” the United spokesperson said. “We’ll conduct a thorough examination of the plane and perform all the needed repairs before it returns to service. We’ll also conduct an investigation to better understand how this damage occurred.”

The Federal Aviation Administration also said it would investigate.

The missing panel was on the underside of the aircraft where the wing meets the body and just next to the landing gear, United said.

The plane made its first flight in April 1998 and was delivered to Continental Airlines in December of that year, according to the FAA. United Airlines has operated it since Nov. 30, 2011. It is a 737-824, part of the 737-800 series that was a precursor to the Max.

Boeing said, also via email, that it would defer comment to United about the carrier’s fleet and operations.

In January a panel that plugged a space left for an extra emergency door blew off a Boeing Max 9 jet in midair just minutes after an Alaska Airlines flight took off from Portland, leaving a gaping hole and forcing pilots to make an emergency landing. There were no serious injuries.

The door plug was eventually found in the backyard of a high school physics teacher in southwest Portland, along with other debris from the flight scattered nearby. The Department of Justice has launched a criminal investigation.

On March 6, fumes detected in the cabin of a Boeing 737-800 Alaska Airlines flight destined for Phoenix caused pilots to head back to the Portland airport.

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The Port of Portland said passengers and crew noticed the fumes and the flight landed safely. Seven people including passengers and crew requested medical evaluations, but no one was hospitalized, officials said.

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Baumann reported from Bellingham, Washington.

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